On a Sunday in May, Jim Pascarella is preparing to open a new Starbucks location in San Francisco.
He’s hoping to make the move from San Jose, where he had opened a Starbucks in 2013.
Pascaria is the head of Starbucks, and he’s giving his bosses a gift: $15,000 in cash.
The cash is being used to buy a new laptop for his wife, Michelle, and to pay for his daughter’s college tuition.
He also has to get the barista license from the city’s Board of Supervisors.
“We want to be able to have more of our employees get a job in the future,” he says.
In other words, he wants to open the next Starbucks in the Bay Area.
Pascal LeBlanc/CBS News “I want to bring a new perspective to the business.
I want to make it more efficient,” Pascaconas says.
But he’s also giving his company, which is based in the San Jose area, another gift.
He is the chief executive of a San Francisco company called Wix, and it’s a software company that sells a lot of enterprise software, including Microsoft Office.
PASCACIA: I have a vision that I want this company to be a leader in the IT industry.
I don’t think I’m a visionary, but I think I have the ability to see the world as a whole.
So this gift is a big opportunity.
It gives me a chance to help the people who work here.
And it’s going to make me a lot more comfortable because I’m not doing this alone.
I’m helping someone else.
So I feel like it’s really rewarding.
“Pascacarella says he’s going through a difficult time right now.
“People are working less. “
It’s not good,” he said.
“People are working less.
And so you’ve got a lot fewer people to run your business.
You’ve got to have the right people to be successful.”
He says it’s also hurting the bottom line, because he’s not getting as much as he would like.
But it’s not just his company that is affected by the decline in revenue.
The company has had trouble raising enough money to keep operating.
So now, Pascaccas is trying to turn around the company.
PISCASA: If we can raise the money that we need, then we can really be competitive in the world.
He adds that he’s willing to invest in new technology, like robotics.
But that’s not a priority right now, and Pascacs is focusing on getting more efficient and better at selling his products.
POCASCASA and his company have been trying to do that for a long time.
PISCA: When I started out, we had to have this little guy who was like, “Oh, I need a computer, I want it to run Windows,” or “I need this iPad, I’m going to have to buy this one.”
And we couldn’t make it work because it wasn’t built right.
But now, we have this technology that can do everything.
It’s the same as you would have a computer today.
And if you could do it better, you wouldn’t need a human to do it for you.
And that’s the future of this business.
PISA: When you were in business, were you trying to sell something that didn’t exist?
We never really tried to sell anything.
We sold our software to Microsoft for $300 million.
PSA: How long did it take you to get to where you are today?
PISA : When we first started, we were a little bit late to the game.
But as we started to build our business, we started doing better.
We started to have customers.
We were able to attract more people to the company and hire more people.
PISEA: I think the people that you’re hiring to work at this company are the ones that are really going to be here for a very long time because you have the expertise and the technology to help them.
And as the years go by, you’ll start to see a little more of that.
So you’ll see more people come into this company, and they’ll get a lot better at what they do.
PACEA: You’re making a lot out of your talent.
PICESA: We’re doing that because it’s the right thing to do, but it’s very competitive.
It makes me a little happy to see what we’re doing here.
PICEA: When we started, the people we had were all professionals, and so were the customers we had.
And now, they’re all students and we’re going to give them the education they need to succeed.
But I don.t think it’s enough just to give